PART THREE in the trend report is our HEALTH. That’s the SPARK that keeps us going every single day. Now more than ever, the reflection on health, our health, our family’s, our co-worker’s, our friend’s health matters more than ever. With good health, we can set goals, make plans, feel strong, and enjoy life. Fitness is a turning point in many lives and when we think about the merchandise we are using to promote a brand, it’s right to take hold of that lifestyle and use it as a tool. Plus, there is bound to be opportunities for health/fitness marketing collaboration, where you can communicate with these goal setters as they maximize time to include a work~life~play~fitness balance. Merchandise is a conduit between you and your audience and if you are mindful of what they want to wear and what they will need, you can do more for your brand with products that multitask, perform and look good.