PT1 I can’t take credit for building this infographic, but what I can take credit for is aligning my company with the creative source behind the scenes that did and that I use it and many others to measure the science behind merchandise trends that become choices in our industry of what we present to you. One thing is 100% certain, you do want inquisitive and creative minds behind the material, color and quality of the tshirt, bag or pen you use to represent your brand. It’s a lot, but think about this, you, like other brand managers are all developing the story of what a custom printed product that you will use at any given time means to your culture and brand, to answer questions like how does it make others feel, what will the user know about me when they get it, what’s useful and cost effective, does this align with my brand, is it a good value proposition, does it connect my brand to the user, does it chronicle our history. Not, is this the popular thing everyone is using, so it’s good for me too thing. I am asked ALL THE TIME, what’s the hottest thing. There still needs to be a creative evaluation ow you and your brand before determining whether the hottest thing is right for you. Then we can deliver a quality product, on time, from the freshest and brightest minds. I am a total product person, but to be good at it, there is product, printing and logistical knowledge to confront before we sell anything. You can’t go wrong if you find elaborate creativity defining the products and services you use.
Think.Create.Promote.